ADMISSION OPEN FOR 2024-25 Apply Now Ph.D Admission 2024-25

BBA (Hons.) in Digital Marketing

Know More About The Course

Know More About BBA (Hons.) in Digital Marketing

Course Offered Duration (in Years) Eligibility
BBA (Hons.) With Specialization In Digital Marketing 4 Years 12th Standard pass any stream (Science/Arts/Commerce) with minimum 50% Marks

Disclaimer: TNU reserves the right for relaxation in admission criteria for the most deserving candidates.

BBA (Hons.) with specialization in Digital Marketing is an extremely sought-after three-year bachelor program. Digital Advertising is a thriving industry not just in India but globally. BBA in digital marketing enables aspirants with some of the essential skills like the concept of sales conversions, analyzing marketing campaigns, and finding strategies to promote their organizations. The course contains different subjects related to marketing and business analytics. The program also includes a project that enables the students to learn the practical skills of marketing and apply their knowledge practically. During field trips and industrial tours, students study various techniques that will help to expand their horizons.

Read More

Expert Committee

Prof. Deboprasad Chattopadhyay

Senior Professor, Globsyn Business School

Mr. Bhaskar Chatterjee

Senior Trainer, Retail Industry in functional areas of Management & Business activities

CAREER PROSPECTS

With almost all the companies moving their businesses online, the demand for digital marketers has multiplied, which has opened the door to many job seekers around the world. The world is going digital. According to the researchers, the growth rate of the digital economy is ten times that of the traditional economy.

The size of companies conducting business online is twice that of the conventional economy. The rise of social media giants, increased internet penetration and easy availability of devices (used to access the internet) has contributed to the growth of Digital Marketing.

There are the various career opportunities for the graduates in BBA (Hons.) (Digital Marketing), the candidates are assigned roles in the Digital Marketing Department of MNCs, Start-ups, Data Analytics Agencies, Internet Technology Businesses, Social Media Marketing Agencies & Online News Portals, Magazines and similar Publications. They are assigned various roles such as, Digital Marketing Manager, Web Developer and Web Designer, SEO Executive or a Manager, Social Media Executive or a Manager, Project Lead or Manager, Content Manager, Web Analytics, Customer Relation Manager, Email Marketing Manager, Digital Agency Account Director, and more.

Read More

PLACEMENT Record

Why Neotia

At Neotia we believe that the digital and SCM ready leader of the future are the innovators, creative, well equipped with Technology and focused – And equant with TQM.

 

6.5 LPA

Highest CTC

 

3.36 LPA

Average CTC

 

99.9%

Students got the campus placement

 

90%

Students have paid internship

 

The graph below indicates an increase in the highest, average and lowest salary package offered to the students of BBA

 

Why BBA in TNU

  • BBA Degree from UGC recognized university
  • Course is open to students from all streams i.e. science, commerce and arts
  • Currently offering Job Oriented Specializations which are Supply Chain Management, Digital Marketing & Business Analytics in BBA.
  • Faculty members are well specialized and well experienced in Academics, Industry Experiences along with techno skills.
  • Well-structured Course Curriculum and dynamic experiential Learning programmes are provided to the students.
  • Industry People interactions are common features of our curriculum.
  • Combinations of Business World & Academia activities are in regular
  • Internship facilities and Placement Assistance provided.
  • Special attention is given to students who are poor in communication skills and elocution.
  • Seminars, Workshops and Webinars are organized in Physical and Online mode at regular basis on National and International level.
  • Various Sports and Recreational activities are organized throughout the year. Which helps in overall growth and allows students to develop leadership, managerial, entrepreneurial, and people skills.
  • BBA course encourages a global career by providing students with marketable skills and opportunities to work in MNCs, bootstrap startups, and
    governmental agencies.

 

Industry Visit – Coca Cola 2022

Industry Visit – Vikram Solar 2022

Students Business-academic Cultural Activities Business Conclave 2022

Our Faculty

Dr. Sweta Rani

Associate Professor, Academic Incharge, Management Department

She was awarded Ph.D in management by Magadh University.I cleared my M.Phil. in 2011 and MBA (with specialization in marketing management) in 2006...
read more

Dr. Anindita Dutta

Asst. Professor & HOD, English

I am a Senior Faculty of English at TNU, teaching at the undergraduate and postgraduate level, a teacher educator, and a materials writer. In a car...
read more

Dr. Mostaid Ahmed

Assistant Professor

Dr. Ahmed has 2 years of teaching experience. He did his Ph.D. in Applied Mathematics and his research areas were Solid Mechanics, Theory of Elasti...
read more

Paramita Dhar Chakraborty

Assistant Professor

She has been in the teaching profession for last eighteen years. She is an alumnus of the North Bengal University Department of Law, from where she...
read more

Prof. Dr. Pranay Kumar Roy Barman

Prof. Dr. Pranay Kumar Roy Barman having M.Sc. ( Ag )., CAIIB , MBA , Ph.D. degrees in Management with specialisation and long teaching experien...
read more

Kishore Nag

Entrepreneur, Digital Marketer, Trainer, Visiting Faculty

He is a commerce graduate along with a certification course in HR Management and PG Diploma in education Administration. He is also a certified Dig...
read more

Sougata Majumder

Visiting Faculty

He is pursuing Ph.D. from Himalayan Garhwal University, MBA in HR from EIILM under Visva Bharati, and M.Com from Swami Vivekanand Subharti Universi...
read more

Brinda Das

Entrepreneur, Content Strategist, Trainer, Visiting Faculty

She pursued Masters in English from Calcutta University and completed her graduation in English Honours from St. Xavier's College, Kolkata. She is ...
read more

Bitobi Lahiri

Visiting Faculty

She is persuing Ph.D.from the TNU under the guidance of Dr.Mushtaq Ahmed. She did M.Com from Ravishankar University specializtion in Taxation. 
read more

Dr. Santanu Ray Chaudhuri

Assistant Professor

Dr. Chaudhuri has 19 years of teaching experience. He has done his Ph.D. in Economics where he specialized in Economic Inequality and Human Capital...
read more

Course Structure

  • Semester 1
  • Semester 2
  • Semester 3
  • Semester 4
  • Semester 5
  • Semester 6

1st Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

 COURSE TYPE

L

T

P/CS

TOTAL

1

BBA-DM 101

CC 1

Management Principles

4

1

1

6

6

2

BBA-DM 102

AEC1

English Language Skills

4

1

 

5

5

4

BBA-DM 103

AEC2

Environmental Studies

3

1

 

4

4

5

BBA-DM 104

CC2

Introduction to Digital Marketing

4

1

 

5

5

6

BBA-DM 105

SEC1

Language Lab

 

 

4

4

2

7

BBA-DM 106

SEC2

Computer Laboratory

 

 

4

4

2

 

Semester Total

24

2nd Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

 COURSE TYPE

L

T

P/CS

TOTAL

1

BBA-DM 201

CC3

Digital and Social Media Marketing

4

1

1

6

6

2

BBA-DM 202

DSE1

Business Statistics

4

1

 

5

5

3

BBA-DM 203

GE1

To be choosen

2

 

 

2

2

4

BBA-DM 204

CC4

Marketing Management

4

1

 

5

5

5

BBA-DM 205

CC5

Financial Accounting

4

1

 

5

5

Summer Internship & Experiential Learning(through industrial visit/study-tour)

3+3

Semester Total

29

3rd Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

 COURSE TYPE

L

T

P/CS

TOTAL
1 BBA-DM 301 CC6 Website Planning and Structure 4 1 1 6 6
2 BBA-DM 302 CC7 e-Commerce and Payment Gateway 4 1 5 5
3 BBA-DM 303 CC8 Search Engine Optimization (SEO) & Search Engine Marketing (SEM) 4 1 1 6 6
4 BBA-DM 304 CC9 Economics 4 1 5 5

Semester Total

22

4th Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

 COURSE TYPE

L

T

P/CS

TOTAL
1 BBA-DM 401 CC10 Email, You tube, Mobile and Video Marketing 4 1 1 6 6
2 BBA-DM 402 CC11 Financial Reporting & Analysis 3 1 3 4
3 BBA-DM 403 CC112 Business Strategy 3 1 1 5 5
4 BBA-DM 404 GE2 To be choosen 2 2 2
Summer Internship & Experiential Learning(through industrial visit/study-tour)

3+3

Semester Total

23

5th Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

 COURSE TYPE

L

T

P/CS

TOTAL
1 BBA-DM 501 CC 13 Financial Management 4 1 5 5
2 BBA-DM 502 DSE2 Human Resourse Management 4 1 5 5
3 BBA-DM 503 CC14 Google Analytics and Webmaster Tools 4 1 1 5 6
4 BBA-DM 504 GE3 To be choosen 2 2 2
5 BBA-DM 505 CC 15 Advertising & Sales Promotion 3 1 1 5 5

Semester Total

23

6th Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

 COURSE TYPE

L

T

P/CS

TOTAL
1 BBA-DM 601 CC 16 Consumer Behavior & Market Research 4 1 5 5
2 BBA-DM 602 GE4 To be choosen 2 2 2
3 BBA-DM 603 DSE3 Google Adwords and PPC Advertising 3 1 1 5 5
3 BBA-DM 603 DSE4 Content Marketing 4 1 1 6 6
Project Work

3

Semester Total

21
Enquiry Now
DOWNLOAD BROCHURE