BBA (Hons.) in Marketing Management

TNU offers a four-year undergraduate degree course ‘BBA in Marketing Management’. BBA in Marketing Management is a branch of management that deals with the concepts of business management.

• Marketing, as a career, has always been the favourite among enthusiastic youngsters who prefer target responsibilities along with a lot of travel.
• Understand and pursue sustainable development both at local and global level of career prospects.
• Understand, analyse and communicate economic, legal, global, and ethical aspects of business and fast growth of economy.
• Lead themselves and others in achieving organizational goals and contributing effectively to a team environment.
• It helps other sectors like banking and insurance and products like loans and credit cards are dependent on how well they are marketed.

An Industry visit to Coca-Cola was organised by the Department of Management and Commerce. It was a very informative and interactive session with lots of practical inputs from the industry people. The students learnt the process of manufacturing of different products of Coca-Cola and their sales and marketing techniques.

Industry visits at Vikram Solar by the Department of Management and Commerce with the students of Digital Marketing and Logistics and Supply Chain Management. The students were given the information like sales, marketing and budgeting of the solar panels. They learnt the various uses of solar panels in different industries and their process of manufacturing from raw material to final product.

An Industry visit to Dabur was organised by the Department of Management and Commerce. Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Food & Beverages. The students gained hands-on experience and insight into the entire honey production process, from extraction to packaging. They also developed an understanding of the diverse range of Dabur products, fostering a deeper appreciation for the industry’s versatility.

An Industry visit to Mukharochak was organised by the Department of Management and Commerce. As the company maintains its prominent position, presenting a variety of its diverse snacks, it demonstrates and strengthened its position through an advanced manufacturing sector equipped with cutting-edge packaging technology. The students learned the whole process of manufacturing to marketing of Mukharochak with lots of enthusiasm.