TNU offers a four-year undergraduate degree course ‘BBA in Marketing Management’. BBA in Marketing Management is a branch of management that deals with the concepts of business management.
This program is designed to prepare students for the basic and the most
important marketing knowledge and to hone their skills in chosen areas of interest. The program helps the students to develop skills with business acumen to be successful professionals in the most competitive business environment.
The BBA in Marketing Management program produces graduates with contemporary applied marketing skills and sound business management acumen. The program includes intensive applied business training with a focused emphasis on marketing management as well as new and emerging media and marketing analytics.
The practical learning outcomes are grounded in a curriculum that is accountable, global, and team-based and uses contemporary quantitative and qualitative tools. The course content is industry-driven and is developed in consultation with industry experts to ensure BBA Marketing Management graduates are industry-ready. This degree is an appropriate instrument for the young generation of people who aspire to acquire leadership positions in the marketing profession.
